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20:16:59</span><span>來源：sem優(yōu)化</span><span>作者：SEM小巨</span><span id="0iqci2yyaecu" class="num" id="new_hits">閱讀：<span id="hits" style="margin-left: 0px;margin-right: 18px;"> <script src=/e/public/ViewClick/?classid=36&id=6755&addclick=1></script> </span></span></p> </div> <div id="0iqci2yyaecu" class="explain"><span id="0iqci2yyaecu" class="ag-color">[導(dǎo)讀]：</span><em>西安SEM托管公司分享：關(guān)鍵詞的質(zhì)量度會(huì)直接影響百度競(jìng)價(jià)排名和成本，因此我們必須時(shí)刻關(guān)注百度競(jìng)價(jià)關(guān)鍵詞質(zhì)量度變化，并對(duì)關(guān)鍵詞的價(jià)</em></div> <div id="0iqci2yyaecu" class="words content_lunbo" id="nsbody"> <p> 　　<strong>西安SEM托管公司</strong>分享：關(guān)鍵詞的質(zhì)量度會(huì)直接影響<a href=http://m.powerphone.com.cn/sembk/ target=_blank >百度競(jìng)價(jià)排名</a>和成本，因此我們必須時(shí)刻關(guān)注百度競(jìng)價(jià)關(guān)鍵詞質(zhì)量度變化，并對(duì)關(guān)鍵詞的價(jià)格進(jìn)行適當(dāng)?shù)恼{(diào)整。如何SEM如何優(yōu)化質(zhì)量度?</p> <p> 　　關(guān)鍵詞質(zhì)量度是什么：</p> <p> 　　質(zhì)量度是根據(jù)關(guān)鍵字的點(diǎn)擊率，創(chuàng)意的質(zhì)量以及帳戶的綜合評(píng)分等計(jì)算得出的，就像百度以5顆星表示的形式標(biāo)識(shí)，5顆星是優(yōu)秀的，1顆星是最差的的。</p> <h2 > 　　SEM如何優(yōu)化質(zhì)量：</h2> <p> 　　1.優(yōu)化帳戶結(jié)構(gòu)：</p> <p> 　　優(yōu)化賬戶結(jié)構(gòu)有利于競(jìng)價(jià)賬戶管理和后期運(yùn)營(yíng)，有利于提高關(guān)鍵詞質(zhì)量度。根據(jù)不同的需求、業(yè)務(wù)、詞性，分別建立具體的計(jì)劃和單元，以便于后續(xù)數(shù)據(jù)的分析和賬戶的優(yōu)化。其次，將具有相似含義和相同結(jié)構(gòu)的關(guān)鍵字劃分為一個(gè)單元。根據(jù)分組中的關(guān)鍵詞更好地優(yōu)化創(chuàng)意。<br /> <img alt="" src="http://m.powerphone.com.cn/d/file/uploads/allimg/19/1-1Z409192R3a3.jpg" style="width: 605px; height: 375px;" /></p> <p> 　　2.優(yōu)化賬戶創(chuàng)意：</p> <p> 　　創(chuàng)意是搜索用戶和營(yíng)銷頁面的切入點(diǎn)。高質(zhì)量的創(chuàng)意可以更好地傳播產(chǎn)品信息，提高品牌知名度，提高點(diǎn)擊率，并在提高帳戶關(guān)鍵詞質(zhì)量度方面發(fā)揮至關(guān)重要的作用。創(chuàng)意寫作的基本原則是圍繞著關(guān)鍵詞撰寫，確保陳述流暢和完整。高質(zhì)量的創(chuàng)意更容易吸引網(wǎng)民的注意力并提高點(diǎn)擊率。</p> <p> 　　另一方面，它還有助于增強(qiáng)搜索詞，關(guān)鍵詞和想法的相關(guān)性，從而提高質(zhì)量。優(yōu)化創(chuàng)意的一個(gè)重要方法是在您的創(chuàng)意中添加通配符以獲得飄紅效果。您可以關(guān)鍵詞報(bào)告、搜索詞報(bào)告來比較和評(píng)估創(chuàng)意的吸引力已經(jīng)點(diǎn)擊效果，不斷優(yōu)化它們。</p> <p> 　　3.累計(jì)賬戶歷史業(yè)績(jī)：</p> <p> 　　帳戶的歷史評(píng)級(jí)會(huì)對(duì)質(zhì)量度得分產(chǎn)生重大影響;百度鳳巢系統(tǒng)的影響也越來越大，當(dāng)一個(gè)時(shí)間段的帳號(hào)停止推廣時(shí)，關(guān)鍵詞的質(zhì)量度會(huì)大打折扣;當(dāng)這個(gè)詞始終保持高排名時(shí)，質(zhì)量會(huì)得到顯著提高。</p> <p> 　　4.選擇要顯示的相應(yīng)URL</p> <p> 　　URL建議您使用完整的域名作為顯示的URL。在增強(qiáng)網(wǎng)民信任的同時(shí)，也有利于網(wǎng)民的記憶，加深了網(wǎng)站的印象。您還可以嘗試調(diào)整顯示網(wǎng)址的顯示形式，例如大小寫，以吸引網(wǎng)民的注意。<br /> <img alt="" src="http://m.powerphone.com.cn/d/file/uploads/allimg/19/1-1Z409192Z2494.jpg" style="width: 605px; height: 375px;" /></p> <p> 　　5、點(diǎn)擊率因素</p> <p> 　　點(diǎn)擊率就是點(diǎn)擊量與展現(xiàn)量之間的比率，比如“<a href="http://m.powerphone.com.cn/"><a href=http://m.powerphone.com.cn/sem/ target=_blank >競(jìng)價(jià)托管</a></a>”這個(gè)關(guān)鍵詞，今天搜索次數(shù)是500次，實(shí)際只有20個(gè)人點(diǎn)擊，它的點(diǎn)擊率就是4%，關(guān)鍵詞的點(diǎn)擊率也是影響關(guān)鍵詞質(zhì)量度的重要因素!</p> <p> 　　6、著陸頁因素</p> <p> 　　此單元內(nèi)的關(guān)鍵詞與創(chuàng)意以及著陸頁的相關(guān)性是否很契合，這也是百度關(guān)鍵詞質(zhì)量度優(yōu)化的參考維度!</p> <p> 　　總結(jié)：以上是<strong>西安SEM托管公司</strong>分享的SEM如何優(yōu)化質(zhì)量度的6種方法，希望對(duì)大家有所幫助。如果您沒有競(jìng)價(jià)賬戶管理的經(jīng)驗(yàn)，點(diǎn)擊成本越來越高，燒錢但卻沒有效果?？梢钥紤]聯(lián)系我們托管。巨?？萍紝I(yè)的<a href=http://m.powerphone.com.cn/semjinjie/ target=_blank >SEM顧問</a>團(tuán)隊(duì)解決您的難題!如您有這方面的需求，可以聯(lián)系我們的在線客服或撥打熱線電話.關(guān)注我們可以掃網(wǎng)站底部的微信公眾號(hào)二維碼，或者公眾號(hào)搜索：巨海信息科技。我們共同成長(zhǎng)!</p> </div> <div id="0iqci2yyaecu" class="txt-upDown"><span id="0iqci2yyaecu" class="fr">上一篇：<a href='http://m.powerphone.com.cn/semrumen/6753.html'>「西安sem優(yōu)化公司」sem競(jìng)價(jià)寫創(chuàng)意的4大關(guān)鍵!</a></span><span>下一篇：<a href='http://m.powerphone.com.cn/semrumen/6763.html'>sem外包服務(wù):百度競(jìng)價(jià)推廣物料快速操作方法!</a></span></div> <div id="0iqci2yyaecu" class="explain">聲明：本文源自巨海科技整理編輯，如本站文章和轉(zhuǎn)稿涉及版權(quán)等問題，請(qǐng)作者在及時(shí)聯(lián)系本站，我們會(huì)盡快處理。<br> 標(biāo)題：西安sem托管公司,sem如何優(yōu)化關(guān)鍵詞質(zhì)量度? ????????原文地址：http://m.powerphone.com.cn/semrumen/6755.html </div> <div id="0iqci2yyaecu" class="share-box"> <div id="0iqci2yyaecu" class="bdsharebuttonbox"><a href="#" class="bds_more" data-cmd="more"></a><a href="#" class="bds_qzone" data-cmd="qzone" title="分享到QQ空間"></a><a href="#" class="bds_tsina" data-cmd="tsina" title="分享到新浪微博"></a><a href="#" class="bds_tqq" data-cmd="tqq" title="分享到騰訊微博"></a><a href="#" class="bds_renren" data-cmd="renren" title="分享到人人網(wǎng)"></a><a href="#" class="bds_weixin" data-cmd="weixin" title="分享到微信"></a></div> 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