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class="ag-color">[導(dǎo)讀]：</span><em>企業(yè)獲客成本高原因是什么?從網(wǎng)絡(luò)上獲取客戶，需要關(guān)心的是兩個(gè)問(wèn)題，一個(gè)是獲客成本，一個(gè)是數(shù)量。其實(shí)這兩個(gè)指標(biāo)是相互矛盾的，當(dāng)把獲</em></div> <div id="0iqci2yyaecu" class="words content_lunbo" id="nsbody"> <p> 　　企業(yè)獲客成本高原因是什么?從網(wǎng)絡(luò)上獲取客戶，需要關(guān)心的是兩個(gè)問(wèn)題，一個(gè)是獲客成本，一個(gè)是數(shù)量。其實(shí)這兩個(gè)指標(biāo)是相互矛盾的，當(dāng)把獲客成本這個(gè)指標(biāo)壓的越低的時(shí)候，獲客的數(shù)量就會(huì)減少，綜合來(lái)說(shuō)，我們應(yīng)該這樣定目標(biāo)：在一個(gè)可以接受的獲客成本內(nèi)，獲取最大的客戶數(shù)量。</p> <h2 > 　　企業(yè)獲客成本高的原因：</h2> <p> 　　1、操作人員是否有足夠多的經(jīng)驗(yàn)，經(jīng)驗(yàn)的豐富程度決定了成本的高低，有些崗位手中有穩(wěn)定的客戶群?？颓殛P(guān)系通常也都維護(hù)的比較好，能在短期內(nèi)帶來(lái)明顯的效益。</p> <p> 　　2、是否多渠道的鋪設(shè)推廣工作，單一的渠道目前對(duì)于營(yíng)銷(xiāo)推廣成本必然高居不下，如果同時(shí)多渠道鋪設(shè)，如SEO和SEM同時(shí)并舉，長(zhǎng)期優(yōu)化下去必然成本會(huì)有所下降，單一的依靠競(jìng)價(jià)必然會(huì)讓企業(yè)網(wǎng)站推廣廣告成本上升，</p> <p> 　　3、營(yíng)銷(xiāo)推廣最終落地到你的終端展現(xiàn)上面，這塊做的是否到位也是最終影響轉(zhuǎn)化成本，如網(wǎng)站，小程序，微信公眾號(hào)等等，能否直接將搜索客戶轉(zhuǎn)化就看這類(lèi)終端內(nèi)在修為!<br /> <br /> <img alt="" src="http://m.powerphone.com.cn/d/file/uploads/allimg/21/1-21111510230X62.jpg" style="width: 605px; height: 375px;" /></p> <p> 　　4、企業(yè)產(chǎn)品利潤(rùn)降低。把利潤(rùn)100的產(chǎn)品壓縮到10塊錢(qián)利潤(rùn)跟同行搶占市場(chǎng)，然后怪你8塊錢(qián)的獲客成本侵蝕了他八成的利潤(rùn)</p> <p> 　　5、多種推廣方式組合：目前搜索引擎競(jìng)價(jià)排名的獲客成本已經(jīng)比較高了，很多行業(yè)信息流廣告帶來(lái)的客戶成本相對(duì)低一些，此外，微信大V合作軟文廣告的獲客成本比較低，網(wǎng)站優(yōu)化、自媒體都是一些低成本量也大的獲客方式，不過(guò)比較考驗(yàn)技術(shù)。</p> <p> 　　6、維護(hù)老客戶，老客戶的粘性較好，增加老客戶的滿意度，老帶新是最快速而有效的方法。制定老帶新的獎(jiǎng)勵(lì)機(jī)制，新客源將持續(xù)不斷。</p> <p> 　　總結(jié)：企業(yè)獲客成本高原因是什么?拓客成本越來(lái)越高，最實(shí)際的解決方法找出行業(yè)和目前企業(yè)網(wǎng)站推廣廣告的問(wèn)題，然后對(duì)癥下藥，企業(yè)轉(zhuǎn)型升級(jí)通過(guò)產(chǎn)業(yè)互聯(lián)網(wǎng)解決流量的根本結(jié)構(gòu)，可以通過(guò)創(chuàng)業(yè)市場(chǎng)的裂變獲得更多的客戶，</p> </div> <div id="0iqci2yyaecu" class="txt-upDown"><span id="0iqci2yyaecu" class="fr">上一篇：<a href='http://m.powerphone.com.cn/semzixun/9360.html'>免費(fèi)推廣資源有哪些?免費(fèi)推廣好還是付費(fèi)推廣好</a></span><span>下一篇：<a href='http://m.powerphone.com.cn/semzixun/'>返回列表</a></span></div> <div id="0iqci2yyaecu" class="explain">聲明：本文源自巨?？萍颊砭庉?，如本站文章和轉(zhuǎn)稿涉及版權(quán)等問(wèn)題，請(qǐng)作者在及時(shí)聯(lián)系本站，我們會(huì)盡快處理。<br> 標(biāo)題：網(wǎng)站推廣廣告-企業(yè)獲客成本高原因是什么?怎么解 ????????原文地址：http://m.powerphone.com.cn/semzixun/9432.html </div> <div id="0iqci2yyaecu" class="share-box"> <div id="0iqci2yyaecu" class="bdsharebuttonbox"><a href="#" class="bds_more" data-cmd="more"></a><a href="#" class="bds_qzone" data-cmd="qzone" title="分享到QQ空間"></a><a href="#" class="bds_tsina" data-cmd="tsina" title="分享到新浪微博"></a><a href="#" class="bds_tqq" data-cmd="tqq" title="分享到騰訊微博"></a><a href="#" class="bds_renren" data-cmd="renren" title="分享到人人網(wǎng)"></a><a href="#" class="bds_weixin" data-cmd="weixin" title="分享到微信"></a></div> 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14px;">巨海科技</span><span style="font-size:14px;">。</span></p> <b>來(lái)自【運(yùn)城】營(yíng)銷(xiāo)型網(wǎng)站建設(shè)的客戶反饋</b> <p><span style="font-size:14px;">通過(guò)</span><span style="font-size: 14px;">巨海科技</span><span style="font-size:14px;">做網(wǎng)站，感覺(jué)很容易就上手了，在使用過(guò)程中也遇到過(guò)一些問(wèn)題，又咨詢了</span><span style="font-size: 14px;">巨海科技</span><span style="font-size:14px;">的客服，完美的解決了，網(wǎng)站很快搭建好了。</span><span style="font-size: 14px;">巨?？萍荚O(shè)計(jì)</span><span style="font-size:14px;">整個(gè)后臺(tái)操作很簡(jiǎn)單的，樣式精美，很滿意</span></p> </div> </div> </div> </div> <div id="0iqci2yyaecu" class="right "> <div id="0iqci2yyaecu" class="news_secondary"> <div id="0iqci2yyaecu" class="hop_gg clearfix"> <h3 style="text-align: center;">最新更新資訊</h3> <div id="0iqci2yyaecu" class="hop_gg_hp"> <ul> <li> <a rel="nofollow" title="制作網(wǎng)站多少錢(qián)(網(wǎng)站收費(fèi)標(biāo)準(zhǔn))" target="_blank" href="http://m.powerphone.com.cn/wzjszs/9615.html"><img 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