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href="http://m.powerphone.com.cn/yxxt/">營銷學(xué)堂</a> > <a href="http://m.powerphone.com.cn/seobk/">SEO優(yōu)化百科</a> > <a href="http://m.powerphone.com.cn/seogaoji/">SEO高級</a></h3> </dt> </dl> </nav> <div id="0iqci2yyaecu" class="cb"></div> </div> <div id="0iqci2yyaecu" class="main"> <div id="0iqci2yyaecu" class="left"> <div id="0iqci2yyaecu" class="newsDetails-left"> <div id="0iqci2yyaecu" class="txt-box"> <div id="0iqci2yyaecu" class="tit"> <h1>網(wǎng)絡(luò)營銷高手：SEO和SEM各有什么優(yōu)缺點?</h1> <p><span>發(fā)布時間：2020-11-14 22:38:20</span><span>來源：網(wǎng)絡(luò)營銷高手</span><span>作者：seo小王</span><span id="0iqci2yyaecu" class="num" id="new_hits">閱讀：<span id="hits" style="margin-left: 0px;margin-right: 18px;"> <script src=/e/public/ViewClick/?classid=31&id=8492&addclick=1></script> </span></span></p> </div> <div id="0iqci2yyaecu" class="explain"><span id="0iqci2yyaecu" class="ag-color">[導(dǎo)讀]：</span><em>搜索引擎目前還是企業(yè)網(wǎng)站最大的流量入口。搜索引擎無非是SEO和SEM，網(wǎng)絡(luò)營銷沒有網(wǎng)絡(luò)營銷高手，只有認(rèn)真的了解和熟悉操作，下面我們一</em></div> <div id="0iqci2yyaecu" class="words content_lunbo" id="nsbody"> <p> 　　搜索引擎目前還是企業(yè)網(wǎng)站最大的流量入口。搜索引擎無非是SEO和SEM，網(wǎng)絡(luò)營銷沒有網(wǎng)絡(luò)營銷高手，只有認(rèn)真的了解和熟悉操作，下面我們一起來看SEO和SEM各有什么優(yōu)缺點?如何選擇?</p> <h2 > 　　一、SEO的優(yōu)點是什么?</h2> <p> 　　1.跨搜索引擎平臺效應(yīng)：</p> <p> 　　<a href=http://m.powerphone.com.cn/ target=_blank >SEO優(yōu)化</a>是針對所有搜索引擎的。只要SEO方法是白帽，專業(yè)的，面向用戶的，不僅可以收獲百度的流量，谷歌，搜狗，360，雅虎都會不同程度的認(rèn)可你的網(wǎng)站，從而給你一個很好的展示位置。而SEM，不同的搜索引擎有不同的服務(wù)和收費機制。</p> <p> 　　2.在不增加預(yù)算的情況下增加流量</p> <p> 　　要增加PPC的流量，就必須增加預(yù)算。但是SEO不一樣。SEO優(yōu)化有點像滾雪球。雖然剛開始不明顯，但是一旦雪球滾起來必然后勁十足，以后效果會更明顯，不用你多投資。</p> <p> 　　3、停止支出，流動盈余：</p> <p> 　　很多客戶用SEM成本除以CPC來計算<a href=http://m.powerphone.com.cn/seofw/ target=_blank >SEO服務(wù)</a>費是否比SEM更經(jīng)濟，顯然不合理。因為不像SEM，賬戶沒錢流量就停了。專業(yè)SEO優(yōu)化的網(wǎng)站，自然流量不會因為你停止SEO服務(wù)而立刻消失。相反，這種流量會持續(xù)很長時間。理論上，如果沒有過度的外部競爭，搜索算法變化不大，流量基本穩(wěn)定。如果SEM流量和SEO流量真的要比較的話，至少要把2年的SEO流量和一年的SEM流量對比一下。<br /> <br /> <img alt="" src="http://m.powerphone.com.cn/d/file/uploads/allimg/20/1-201114225012P6.jpg" style="width: 605px; height: 375px;" /></p> <h2 > 　　二、SEO的缺點是什么?</h2> <p> 　　1、見效周期長</p> <p> 　　一般來說，SEO優(yōu)化至少需要3-6個月才能生效。做網(wǎng)站的SEO，需要企業(yè)的領(lǐng)導(dǎo)人對SEO有充分的了解和心理預(yù)期。所以我們的網(wǎng)絡(luò)營銷高手還是建議，對于一般的傳統(tǒng)企業(yè)來說，與其馬上和他們一起去做SEO服務(wù)，不如先做一個系統(tǒng)的培訓(xùn)，讓他們了解SEO的優(yōu)缺點后再進(jìn)行的服務(wù)。</p> <p> 　　2.沒有保證</p> <p> 　　因為你不是單純的買廣告，你不能保證你的網(wǎng)站會有多少顯示和點擊。展現(xiàn)和點擊需要布局更多的內(nèi)容來實現(xiàn)!</p> <p> 　　3.不穩(wěn)定</p> <p> 　　搜索引擎算法經(jīng)常變化或者網(wǎng)站出問題，通常會導(dǎo)致網(wǎng)站關(guān)鍵詞的排名和流量的變化，其穩(wěn)定性是SEM無法比擬的。</p> <h2 > 　　三、SEM的優(yōu)點是什么?</h2> <p> 　　1.即時流量</p> <p> 　　既然你買了搜索引擎廣告，你的網(wǎng)站關(guān)鍵詞的排名和流量就能在幾分鐘內(nèi)出現(xiàn)并增長。</p> <p> 　　2.投放精準(zhǔn)</p> <p> 　　這個功能對本地企業(yè)很有幫助。你可以在PPC賬號后臺指定城市放你的關(guān)鍵詞。這樣可以讓你的潛在用戶更精準(zhǔn)，更有目的性，減少很多無效開銷和流量。</p> <p> 　　3.品牌區(qū)</p> <p> 　　不得不說百度的品牌區(qū)做的很好。網(wǎng)站一旦購買了此服務(wù)，就可以迅速獲得大量用戶的關(guān)注，將所有無關(guān)網(wǎng)站擠出第一屏。自定義功能很多，可以在搜索結(jié)果中優(yōu)先選擇你網(wǎng)站的重要產(chǎn)品或欄目，縮短轉(zhuǎn)化率路徑。<br /> <br /> <img alt="" src="http://m.powerphone.com.cn/d/file/uploads/allimg/20/1-201114225041295.jpg" style="width: 605px; height: 375px;" /></p> <h2 > 　　四、SEM的缺點是什么?</h2> <p> 　　1.沒有長遠(yuǎn)利益</p> <p> 　　不像SEO，一旦SEM停止消費，流量就會停止，也就不會有好感的表現(xiàn)，也永遠(yuǎn)不會有類似SEO的滾雪球機制。如果把SEO比作彈鋼琴，彈的時間越長，技巧越熟練，效果越好。而SEM是花錢請人玩的，雖然能帶來美妙的聆聽享受，但對于自己來說，是沒有成長的。一旦你負(fù)擔(dān)不起這樣的費用，所有美妙的音樂都將被擱置。</p> <p> 　　2.用戶覆蓋面較小</p> <p> 　　因為搜索引擎明確區(qū)分了搜索廣告和自然排名的區(qū)別，大部分用戶根本不愿意點擊SEM廣告，導(dǎo)致SEM用戶覆蓋面有限。有許多的網(wǎng)絡(luò)營銷高手研究表明，網(wǎng)站后期至少70%的點擊量來自SEO自然排名，所以對于企業(yè)來說，西安網(wǎng)站優(yōu)化建議，做PPC的同時SEO優(yōu)化一定不能落后。SEO流量不僅覆蓋面廣，而且流量質(zhì)量也比SEM好。</p> <p> 　　3.信任度低</p> <p> 　　SEM廣告的用戶信任度不如SEO優(yōu)化，原因就是用戶覺得廣告的不可信多，所以有時候想想，免費最貴這句話還是挺有道理的。</p> <p> 　　總結(jié)：SEO和SEM各有什么優(yōu)缺點?看了上面的優(yōu)缺點對比，相信大家有答案了把，我們網(wǎng)絡(luò)營銷高手認(rèn)為取長補短才是王道。應(yīng)該選擇做SEM付費廣告或者SEO優(yōu)化，主要是根據(jù)運營網(wǎng)站的現(xiàn)狀。如果SEO和SEM可以整合在一起，找到一個有經(jīng)驗的搜索營銷顧問，初期很難快速做出自然排名SEM競價可以適當(dāng)做一下，當(dāng)網(wǎng)站改善后，SEM競價的成本可以慢慢降低甚至停止。當(dāng)然會有適當(dāng)?shù)耐度耄瑑烧呓Y(jié)合起來效果肯定會更好</p> </div> <div id="0iqci2yyaecu" class="txt-upDown"><span id="0iqci2yyaecu" class="fr">上一篇：<a href='http://m.powerphone.com.cn/seogaoji/8488.html'>seo聯(lián)盟：什么是網(wǎng)站百度鏡像?網(wǎng)站被鏡像怎么處理?</a></span><span>下一篇：<a href='http://m.powerphone.com.cn/seogaoji/8500.html'>SEO網(wǎng)站推廣沒效果怎么辦?網(wǎng)站優(yōu)化沒效果的原因?</a></span></div> <div id="0iqci2yyaecu" class="explain">聲明：本文源自巨海科技整理編輯，如本站文章和轉(zhuǎn)稿涉及版權(quán)等問題，請作者在及時聯(lián)系本站，我們會盡快處理。<br> 標(biāo)題：網(wǎng)絡(luò)營銷高手：SEO和SEM各有什么優(yōu)缺點? ????????原文地址：http://m.powerphone.com.cn/seogaoji/8492.html </div> <div id="0iqci2yyaecu" class="share-box"> <div id="0iqci2yyaecu" class="bdsharebuttonbox"><a href="#" class="bds_more" 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