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class="ag-color">[導(dǎo)讀]：</span><em>互聯(lián)網(wǎng)營(yíng)銷(xiāo)模式也很多，各有各的渠道和特點(diǎn)，這么多推廣方式中，內(nèi)容營(yíng)銷(xiāo)是一種不錯(cuò)推廣方式，但是并不是每個(gè)人都用得那么順手，因?yàn)檫@里面</em></div> <div id="0iqci2yyaecu" class="words content_lunbo" id="nsbody"> <p> 　　互聯(lián)網(wǎng)營(yíng)銷(xiāo)模式也很多，各有各的渠道和特點(diǎn)，這么多推廣方式中，內(nèi)容營(yíng)銷(xiāo)是一種不錯(cuò)推廣方式，但是并不是每個(gè)人都用得那么順手，因?yàn)檫@里面涉及到一些策略與技巧。<a href=http://m.powerphone.com.cn/fenzhanseo/xianyang/ target=_blank >咸陽(yáng)網(wǎng)站推廣</a>結(jié)合工作中的一些經(jīng)驗(yàn)，為大家分享下具體方法。</p> <p> 　　做內(nèi)容營(yíng)銷(xiāo)的策略簡(jiǎn)單可以概括為，從內(nèi)容營(yíng)銷(xiāo)的定義，到內(nèi)容營(yíng)銷(xiāo)適合的地方，對(duì)著精準(zhǔn)的受眾人群做精準(zhǔn)營(yíng)銷(xiāo)。</p> <p> 　　說(shuō)到此處，我們不難發(fā)現(xiàn)一個(gè)問(wèn)題，什么問(wèn)題呢?那就是大家知道了內(nèi)容投放區(qū)域，受眾人群找準(zhǔn)之后，應(yīng)該怎么樣的投放好的內(nèi)容。</p> <p> 　　因此，我們可知：用戶喜歡的、更容易受到關(guān)注的內(nèi)容、有策略性的做內(nèi)容營(yíng)銷(xiāo)才能達(dá)到預(yù)期目標(biāo)?；ヂ?lián)網(wǎng)營(yíng)銷(xiāo)模式內(nèi)容營(yíng)銷(xiāo)到底怎樣做好?以下我從三個(gè)方面談?wù)劇?/p> <p> <strong>　　1、利用熱點(diǎn)話題</strong></p> <p> 　　通過(guò)合適的熱點(diǎn)內(nèi)容，為自己的產(chǎn)品做一次內(nèi)容營(yíng)銷(xiāo)。其實(shí)，利用熱點(diǎn)話題來(lái)做內(nèi)容營(yíng)銷(xiāo)更精準(zhǔn)的說(shuō)，也可以理解為事件營(yíng)銷(xiāo)。</p> <p> 　　一次好的事件營(yíng)銷(xiāo)，其效果是巨大的。例如，曾經(jīng)大家熟悉的“藍(lán)翔冰桶挑戰(zhàn)事件”，藍(lán)翔學(xué)生用挖掘機(jī)完成冰桶挑戰(zhàn)，點(diǎn)名清華北大，隨后藍(lán)翔火了。</p> <p> 　　藍(lán)翔火了這個(gè)案例，它其實(shí)就是利用事件進(jìn)行營(yíng)銷(xiāo)的比較成功案例。從事件過(guò)程來(lái)看，最終目的是為了襯托自己跟這件事有關(guān)，表面說(shuō)是攻擊者跟藍(lán)翔有關(guān)，其實(shí)就是為了給這個(gè)品牌曝光，采用了聲東擊西的謀略手段。<br /> <br /> <img alt="" src="http://m.powerphone.com.cn/d/file/uploads/allimg/20/1-20111R04443I6.jpg" style="width: 605px; height: 375px;" /></p> <p> <strong>　　2、與用戶產(chǎn)生共鳴</strong></p> <p> 　　共鳴就是你的觀點(diǎn)或一句話刺痛別人，而產(chǎn)生出的一種思想共識(shí)。</p> <p> 　　例如，大家在互聯(lián)網(wǎng)這個(gè)社交圈里面混，平時(shí)喜歡使用QQ、微信群聊。當(dāng)你進(jìn)入一個(gè)群的時(shí)候，是什么情況下你才會(huì)跟大家聊開(kāi)呢?是不是因?yàn)橐粋€(gè)話題，或者是因?yàn)橐粋€(gè)共同的愛(ài)好，大家找到共識(shí)就相互聊開(kāi)?</p> <p> 　　共鳴是最能夠拉近人與人感情的方式。如果你和一個(gè)人或一個(gè)群體之間不存在對(duì)某一事物或事件的共識(shí)，那么也就不會(huì)有共嗚，有時(shí)可能連話都搭不上。</p> <p> 　　而做內(nèi)容營(yíng)銷(xiāo)恰恰就是巧妙運(yùn)用共鳴這一思維，找到品牌或產(chǎn)品與用戶(或粉絲)之間的共識(shí)，拉近你與用戶的距離，提升感情，從而把它作用到用戶對(duì)品牌的忠誠(chéng)度和信任度上完成營(yíng)銷(xiāo)目標(biāo)。實(shí)際，從營(yíng)銷(xiāo)學(xué)來(lái)講，所謂的共鳴就是指用戶的痛點(diǎn)需求。</p> <p> 　　內(nèi)容營(yíng)銷(xiāo)做到能夠與用戶產(chǎn)生共鳴，便會(huì)產(chǎn)生非常可觀的效果，會(huì)讓產(chǎn)品用戶變成鐵桿粉絲，對(duì)后期再次營(yíng)銷(xiāo)會(huì)起到意想不到的奇效。</p> <p> <strong>　　3、潛意識(shí)傳播</strong></p> <p> 　　潛意識(shí)傳播是不需要太多華麗的話語(yǔ)去宣傳自己的品牌和產(chǎn)品，而是是借助一些輔助手段對(duì)用戶進(jìn)行意識(shí)滲透，最終完成品牌宣傳的營(yíng)銷(xiāo)策略。<br /> <br /> <img alt="" src="http://m.powerphone.com.cn/d/file/uploads/allimg/20/1-20111R056441E.jpg" style="width: 605px; height: 375px;" /></p> <p> 　　一般情況下，潛意識(shí)傳播包括了文字，或者單一的一張圖片，通過(guò)簡(jiǎn)單的圖文來(lái)向用戶直接傳達(dá)自己想要說(shuō)的話。這樣會(huì)有一個(gè)好處，就是比傳統(tǒng)的叫破喉嚨去宣傳效果要好的多。</p> <p> 　　為什么使用“叫破喉嚨”的方法宣傳效果不理想呢?因?yàn)檫@里存在一個(gè)信任的問(wèn)題。當(dāng)你去用嘴用文字宣傳自己怎么好時(shí)，因用戶對(duì)廣告已司空見(jiàn)慣，自然會(huì)存在意識(shí)里生產(chǎn)一種抵觸、顧慮，而就是因?yàn)榇司蜁?huì)影響到了營(yíng)銷(xiāo)效果。</p> <p> 　　可是，使用文字或圖片的話，雖然很直接的宣傳自己的廣告，不過(guò)不會(huì)說(shuō)太多話，而是通過(guò)文案或圖片賦予一種半明半暗的隱語(yǔ)，讓用戶去想。</p> <p> 　　常用的手法如，利用用戶對(duì)事件的獵奇心、炫耀心、宣泄心、學(xué)習(xí)心、貪婪心、同情心等，把品牌潛移默化地傳播給用戶。</p> <p> 　　總結(jié)：互聯(lián)網(wǎng)營(yíng)銷(xiāo)模式之內(nèi)容營(yíng)銷(xiāo)做得好不好，取決于很多因素的綜合影響，如果細(xì)細(xì)研究互聯(lián)網(wǎng)營(yíng)銷(xiāo)模式也很多，這里面有很多學(xué)問(wèn)。但是，你要讓內(nèi)容營(yíng)銷(xiāo)達(dá)到出奇的效果，獲得預(yù)期的目標(biāo)粉絲，那么你肯定得下功夫去琢磨、研究、落地，相信辛苦的汗水不會(huì)白流的。如果您有網(wǎng)絡(luò)營(yíng)銷(xiāo)或者網(wǎng)站優(yōu)化的需要，可以聯(lián)系我們的在線客服，或者撥打我們的熱線電話.</p> </div> <div id="0iqci2yyaecu" class="txt-upDown"><span id="0iqci2yyaecu" class="fr">上一篇：<a href='http://m.powerphone.com.cn/wzjszs/8502.html'>網(wǎng)站服務(wù)公司:網(wǎng)站制作怎樣才能吸引人?</a></span><span>下一篇：<a href='http://m.powerphone.com.cn/wzjszs/8521.html'>建站教程：網(wǎng)站制作需要注意哪些東西?</a></span></div> <div 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