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background:#2d76b5; margin-top:0px;"> <div style="width:1100px; margin:0 auto; height:45px; "><span style="line-height:45px; font-family:'微軟雅黑'; font-size:16px;color:#FFF; float:left">多年網(wǎng)站建設(shè)經(jīng)驗(服務(wù)超1000家客戶)</span> <span style="line-height:45px; font-family:'微軟雅黑'; font-size:16px;color:#FFF; float:left; margin-left:73px;">實戰(zhàn)的網(wǎng)站優(yōu)化與營銷策劃能力(成功策劃實施多家企業(yè))</span> <span style="line-height:45px; font-family:'微軟雅黑'; font-size:16px;color:#FFF; float:left; margin-left:73px;">專業(yè)的服務(wù)團隊(超20人的后臺服務(wù)團隊)</span> </div> </div> <div id="ayaquc4a6" class="weizhi_nav"> <nav class="nav-local"> <dl class="wrapper" id="breadcrumb"> <dt class="local"> <h3>位置：<a rel="nofollow" href="http://m.powerphone.com.cn/">首頁</a> > <a href="http://m.powerphone.com.cn/yxxt/">營銷學(xué)堂</a> > <a href="http://m.powerphone.com.cn/sembk/">SEM競價百科</a> > <a href="http://m.powerphone.com.cn/semjinjie/">SEM競價進階</a></h3> </dt> </dl> </nav> <div id="ayaquc4a6" class="cb"></div> </div> <div id="ayaquc4a6" class="main"> <div id="ayaquc4a6" class="left"> <div id="ayaquc4a6" class="newsDetails-left"> <div id="ayaquc4a6" class="txt-box"> <div id="ayaquc4a6" class="tit"> <h1>sem代理運營:你需要了解的百度競價托管推廣知識?</h1> <p><span>發(fā)布時間：2019-04-15 17:45:36</span><span>來源：sem優(yōu)化</span><span>作者：競價托管</span><span id="ayaquc4a6" class="num" id="new_hits">閱讀：<span id="hits" style="margin-left: 0px;margin-right: 18px;"> <script src=/e/public/ViewClick/?classid=39&id=6261&addclick=1></script> </span></span></p> </div> <div id="ayaquc4a6" class="explain"><span id="ayaquc4a6" class="ag-color">[導(dǎo)讀]：</span><em>在我們做SEM代理運營的工作中，經(jīng)常碰見新客戶問我們幾個常識的競價托管知識，今天就匯總整理下，如果你對這方面正好也有疑問，那么，這篇</em></div> <div id="ayaquc4a6" class="words content_lunbo" id="nsbody"> <p> 　　在我們做<strong>SEM代理運營</strong>的工作中，經(jīng)常碰見新客戶問我們幾個常識的<a href=http://m.powerphone.com.cn/sem/ target=_blank >競價托管</a>知識，今天就匯總整理下，如果你對這方面正好也有疑問，那么，這篇內(nèi)容也就多少有點價值了!</p> <h2 > 　　<a href=http://m.powerphone.com.cn/semtuiguang/ target=_blank >百度競價推廣</a>知識問答：</h2> <p> 　　1、競價推廣就是SEM嗎</p> <p> 　　很多朋友都無法弄清楚SEM的概念，因為他們可能正在進行百度競價，他們將認(rèn)為百度競價就是SEM。事實上，他們在SEM的一部分推廣工作。 SEM服務(wù)方法包括競價排名，SEO搜索引擎優(yōu)化，關(guān)鍵字廣告和點擊付費廣告PPC，競價只是SEM其中的服務(wù)之一。</p> <p> 　　2、帳戶中的關(guān)鍵詞越多越好嗎<br /> <img alt="" src="http://m.powerphone.com.cn/d/file/uploads/allimg/19/1-1Z4151JS1493.jpg" style="width: 605px; height: 375px;" /></p> <p> 　　帳戶中的關(guān)鍵詞越多意味著您工作量的越多。目前，我的帳戶上大約有5000個關(guān)鍵詞，我一直在關(guān)注招標(biāo)帳戶中的關(guān)鍵詞和數(shù)據(jù)統(tǒng)計以及商務(wù)溝通對話關(guān)鍵詞。SEM代理運營小編發(fā)現(xiàn)吸引來流量的關(guān)鍵詞只有300-450個關(guān)鍵詞，但實際上可以觸發(fā)對話的關(guān)鍵詞也只有200個關(guān)鍵詞。SEM代理運營由此得出結(jié)論：關(guān)鍵詞不是越多越好，關(guān)鍵詞必須被精準(zhǔn)有效的才是好詞。站在用戶的角度來設(shè)計這個關(guān)鍵詞，這不僅可以減少你的工作量，還可以降低成本提高轉(zhuǎn)化。</p> <p> 　　3、競價員只是調(diào)關(guān)鍵詞、調(diào)價格、改創(chuàng)意嗎</p> <p> 　　調(diào)關(guān)鍵詞、調(diào)價格、改創(chuàng)意競價員的基礎(chǔ)工作。調(diào)關(guān)鍵詞、調(diào)價格、改創(chuàng)意是為了讓用戶更好地找到我們的推廣內(nèi)容。說明你對競價的理解是不夠的。競價員最核心的工作是數(shù)據(jù)分析，根據(jù)數(shù)據(jù)報告和推廣成本的變化從而調(diào)關(guān)鍵詞、調(diào)價格、改創(chuàng)意的，一個合格的競價員需要懂營銷學(xué)、心理學(xué)、數(shù)據(jù)分析、銷售、以及編輯能力，甚至還要動一些基礎(chǔ)的代碼知識，不是調(diào)關(guān)鍵詞、調(diào)價格、改創(chuàng)意這么簡單的事情!</p> <p> 　　4、質(zhì)量度是調(diào)價的基礎(chǔ)嗎</p> <p> 　　質(zhì)量與關(guān)鍵詞的排名和成本有很大的關(guān)系，好的質(zhì)量度可以以較低的價格獲得更好的位置。質(zhì)量度非常重要。目前，創(chuàng)意審查的時間越來越長，質(zhì)量變化的周期越來越短。一旦看到質(zhì)量下降，不要盲目地調(diào)價并改變創(chuàng)意。根據(jù)以前的賬戶數(shù)據(jù)分析來判斷這個詞是否值得我們優(yōu)化。如果之前的轉(zhuǎn)化率較低，則可能會在沒有點擊費用的情況下降低。如果這是一個值得優(yōu)化的詞，請先查看排名，然后查看當(dāng)前的點擊價格，然后執(zhí)行相應(yīng)的操作。</p> <p> 　　5、<a href=http://m.powerphone.com.cn/sembk/ target=_blank >百度競價排名</a>關(guān)鍵詞都放在首位就最好嗎?</p> <p> 　　關(guān)鍵字排名越高，您獲得的點擊次數(shù)越多，費用就越高。但也不是排名越高就越好，那排名在什么位置就好呢?沒有精確的答案，一般建議3-5名，當(dāng)然這需要根據(jù)排位分析做投產(chǎn)比分析，才能利潤最大化!</p> <p> 　　總結(jié)：以上就是西安<strong>SEM代理運營</strong>公司巨?？萍挤窒淼陌俣雀們r推廣知識，如您的競價賬戶推廣效果不理想，不如試試巨海競價托管，相當(dāng)您投資了半個競價員的工資，聘請了一個專業(yè)的SEM競價團隊.</p> </div> <div id="ayaquc4a6" class="txt-upDown"><span id="ayaquc4a6" class="fr">上一篇：<a href='http://m.powerphone.com.cn/semjinjie/'>返回列表</a></span><span>下一篇：<a href='http://m.powerphone.com.cn/semjinjie/6270.html'>西安競價托管公司：百度競價關(guān)鍵詞設(shè)置的4個方向</a></span></div> <div id="ayaquc4a6" class="explain">聲明：本文源自巨海科技整理編輯，如本站文章和轉(zhuǎn)稿涉及版權(quán)等問題，請作者在及時聯(lián)系本站，我們會盡快處理。<br> 標(biāo)題：sem代理運營:你需要了解的百度競價托管推廣知識? ????????原文地址：http://m.powerphone.com.cn/semjinjie/6261.html </div> <div id="ayaquc4a6" class="share-box"> <div id="ayaquc4a6" class="bdsharebuttonbox"><a href="#" class="bds_more" data-cmd="more"></a><a href="#" class="bds_qzone" data-cmd="qzone" title="分享到QQ空間"></a><a href="#" class="bds_tsina" data-cmd="tsina" title="分享到新浪微博"></a><a href="#" class="bds_tqq" data-cmd="tqq" title="分享到騰訊微博"></a><a href="#" class="bds_renren" data-cmd="renren" 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