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</div> </div> <div id="0iqci2yyaecu" class="weizhi_nav"> <nav class="nav-local"> <dl class="wrapper" id="breadcrumb"> <dt class="local"> <h3>位置：<a rel="nofollow" href="http://m.powerphone.com.cn/">首頁</a> > <a href="http://m.powerphone.com.cn/yxxt/">營銷學堂</a> > <a href="http://m.powerphone.com.cn/sembk/">SEM競價百科</a> > <a href="http://m.powerphone.com.cn/semjinjie/">SEM競價進階</a></h3> </dt> </dl> </nav> <div id="0iqci2yyaecu" class="cb"></div> </div> <div id="0iqci2yyaecu" class="main"> <div id="0iqci2yyaecu" class="left"> <div id="0iqci2yyaecu" class="newsDetails-left"> <div id="0iqci2yyaecu" class="txt-box"> <div id="0iqci2yyaecu" class="tit"> <h1>陜西sem托管公司:如何提高百度競價推廣效果?</h1> <p><span>發(fā)布時間：2019-04-21 00:18:20</span><span>來源：sem優(yōu)化</span><span>作者：競價托管</span><span id="0iqci2yyaecu" class="num" id="new_hits">閱讀：<span id="hits" style="margin-left: 0px;margin-right: 18px;"> <script src=/e/public/ViewClick/?classid=39&id=6575&addclick=1></script> </span></span></p> </div> <div id="0iqci2yyaecu" class="explain"><span id="0iqci2yyaecu" class="ag-color">[導讀]：</span><em>我們做百度競價。當然最看重的是百度競價推廣效果，但許多競價人員都有這樣的經(jīng)歷，優(yōu)化賬戶后營銷效果不僅沒有增加，甚至還下降了。今</em></div> <div id="0iqci2yyaecu" class="words content_lunbo" id="nsbody"> <p> 　　我們做百度競價。當然最看重的是<a href=http://m.powerphone.com.cn/semtuiguang/ target=_blank >百度競價推廣</a>效果，但許多競價人員都有這樣的經(jīng)歷，優(yōu)化賬戶后營銷效果不僅沒有增加，甚至還下降了。今天，<strong>陜西SEM托管公司</strong>向您詳細介紹下如何如何提高百度競價推廣效果?</p> <p> 　　競價賬戶的優(yōu)化過程就是發(fā)現(xiàn)問題與解決問題的過程。我們就從分析問題和解決問題兩個維度去剖析!</p> <h2 > 　　一、分析問題</h2> <p> 　　在解決任何問題之前，您必須先找到問題所在。無論你面臨的問題多么復雜，你都要把它們涂抹掉，然后逐一梳理自己的思路，從混亂到清晰，并嘗試簡化問題。</p> <p> 　　例如，對營銷競價推廣有效性下降的分析有三個主要方面。<br /> <img alt="" src="http://m.powerphone.com.cn/d/file/uploads/allimg/19/1-1Z421001114J7.jpg" style="width: 605px; height: 375px;" /></p> <p> 　　1、自身的問題</p> <p> 　　您最近有操作過帳戶嗎?你有沒有做過調(diào)整?頁面有問題嗎?嘗試正常打開?</p> <p> 　　咨詢工具中是否有錯誤?失去了談話?啟動按鈕和轉(zhuǎn)化通道是否正常?</p> <p> 　　營銷過程是一個的系統(tǒng)?？此菩《鵁o意或細節(jié)的操作有時會導致難以想象的后果。</p> <p> 　　2、對手的問題</p> <p> 　　如果您最近未對帳戶進行任何調(diào)整，請考慮您的競爭對手是否有做調(diào)整。他是否按某個詞做了搶排名的動作?它是否加強了一段時間的投放強度?找到兩個相同時間段的搜索詞報告，然后進行比較，找出流量變化的關鍵。</p> <p> 　　3、行業(yè)的問題</p> <p> 　　除了上述兩種可能性之外，還有另一種可能性是行業(yè)的問題。你遇到過這個行業(yè)慘淡的季節(jié)了嗎?你遇到過百度本身做的調(diào)整嗎?</p> <h2 > 　　二、解決問題</h2> <p> 　　1、減少流量了</p> <p> 　　如果您詢問如何增加流量，則可能能列出很多個原因：增加時間，增加區(qū)域，添加關鍵詞，提高價格，匹配，優(yōu)化創(chuàng)意等。但是，由于此帳戶的預算限制，適合他的方法可能包括：添加關鍵詞，匹配，優(yōu)化創(chuàng)意和降低價格。</p> <p> 　　A:添加關鍵詞：添加一些有意向但低于平均水平的關鍵詞，并降低平均價格。</p> <p> 　　b;放匹配：放匹配，降低價格。這樣做可能會導致三個后果：首先，流量繼續(xù)減少;第二，一些意圖不是特別高，導致一些垃圾流量的出現(xiàn);第三，平均價格下降，流量質(zhì)量不下降。</p> <p> 　　C:優(yōu)化創(chuàng)意：低價格、高意向的關鍵詞重點優(yōu)化!優(yōu)化<a href="http://m.powerphone.com.cn/semrumen/6753.html">SEM競價創(chuàng)意</a>也是降低推廣價格提高點擊率的有效方法！</p> <p> 　　D:降低價格：降低高價關鍵詞價格或者數(shù)量。</p> <p> 　　所以現(xiàn)在問題來了。您將首先優(yōu)化這四種方法中的哪一種?</p> <p> 　　陜西SEM托管公司為在所有賬戶優(yōu)化操作中，我們應該遵循一個原則：首先是開源然后是節(jié)流。所以我心中的正確順序應該是A-D-C-B。我不知道有多少朋友和我的回答一樣?</p> <p> 　　如果你腦子里沒有一個清晰的優(yōu)化思路，第一步就找不到正確的方向，這會導致營銷效果的不穩(wěn)定，然后你會發(fā)現(xiàn)自己一步一步，越亂，越多混亂，難以調(diào)整。</p> <p> 　　這里需要注意的一點是，如果您的數(shù)據(jù)累積未達到某個層面，則無法計算確切的轉(zhuǎn)化數(shù)據(jù)。如果您無法確認哪些關鍵詞不適合轉(zhuǎn)化且價格較高，我建議您優(yōu)先考慮創(chuàng)意優(yōu)化</p> <p> 　　最重要的是，您應該鍛煉分析和識別問題的能力。通過這種方式，我們可以識別問題并找到帳戶優(yōu)化的方向，從而達到解決問題的目的。</p> <p> 　　總結：以上就是<strong>陜西SEM托管公司</strong>分享的優(yōu)化百度競價推廣效果的方法，希望對你有幫助，巨?？萍际且患覍I(yè)的<a href=http://m.powerphone.com.cn/ target=_blank >SEO優(yōu)化</a>與<a href=http://m.powerphone.com.cn/sem/ target=_blank >競價托管</a>公司，如果您有這方面的問題和需要!可以聯(lián)系我們的在線客服!謝謝您的訪問!</p> </div> <div id="0iqci2yyaecu" class="txt-upDown"><span id="0iqci2yyaecu" class="fr">上一篇：<a href='http://m.powerphone.com.cn/semjinjie/6270.html'>西安競價托管公司：百度競價關鍵詞設置的4個方向</a></span><span>下一篇：<a href='http://m.powerphone.com.cn/semjinjie/6619.html'>sem推廣外包：百度sem競價推廣賬戶搭建技巧</a></span></div> <div id="0iqci2yyaecu" class="explain">聲明：本文源自巨海科技整理編輯，如本站文章和轉(zhuǎn)稿涉及版權等問題，請作者在及時聯(lián)系本站，我們會盡快處理。<br> 標題：陜西sem托管公司:如何提高百度競價推廣效果? 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