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<div id="0iqci2yyaecu" class="main"> <div id="0iqci2yyaecu" class="left"> <div id="0iqci2yyaecu" class="newsDetails-left"> <div id="0iqci2yyaecu" class="txt-box"> <div id="0iqci2yyaecu" class="tit"> <h1>西安競價托管排名：百度競價推廣否詞有效措施！</h1> <p><span>發(fā)布時間：2019-04-13 18:34:43</span><span>來源：西安網(wǎng)站優(yōu)化</span><span>作者：競價托管</span><span id="0iqci2yyaecu" class="num" id="new_hits">閱讀：<span id="hits" style="margin-left: 0px;margin-right: 18px;"> <script src=/e/public/ViewClick/?classid=37&id=6316&addclick=1></script> </span></span></p> </div> <div id="0iqci2yyaecu" class="explain"><span id="0iqci2yyaecu" class="ag-color">[導(dǎo)讀]：</span><em>今天，西安競價托管排名來分享另外一個話題，否詞.什么是百度競價推廣否詞?否定匹配方式是基本匹配方法之一。您可以通過添加某個否定</em></div> <div id="0iqci2yyaecu" class="words content_lunbo" id="nsbody"> <p> 　　今天，<strong>西安<a href=http://m.powerphone.com.cn/sem/ target=_blank >競價托管</a>排名</strong>來分享另外一個話題，否詞.什么是<a href=http://m.powerphone.com.cn/semtuiguang/ target=_blank >百度競價推廣</a>否詞?否定匹配方式是基本匹配方法之一。您可以通過添加某個否定關(guān)鍵字來阻止搜索和顯示與廣告內(nèi)容無關(guān)的字詞。在競價推廣中，否定關(guān)鍵詞成為帳戶通過“過濾無效點擊和降低成本”的特征來提高投資回報率的必要技能。</p> <h2 > 　　百度競價推廣否詞都有哪些方法?</h2> <p> 　　1.目標人群分析方法</p> <p> 　　這是日常使用中最基本，最常用的方法。通過對目標受眾的分析，排除了一些無效的人。</p> <p> 　　例如：網(wǎng)站的業(yè)務(wù)是托福英語培訓(xùn)。年齡組主要集中在青少年。然后，在進行競價推廣的時候，將“兒童英語培訓(xùn)，成人英語培訓(xùn)”這些相關(guān)性差的關(guān)鍵詞否定!<br /> <img alt="" src="http://m.powerphone.com.cn/d/file/uploads/allimg/19/1-1Z4131S121938.jpg" style="width: 605px; height: 375px;" /></p> <p> 　　2.搜索下拉框</p> <p> 　　下拉框是一個互聯(lián)網(wǎng)用戶很受歡迎的關(guān)鍵字。您可以使用此方法檢查是否存在與您的業(yè)務(wù)無關(guān)但可能匹配的關(guān)鍵字。</p> <p> 　　例如：網(wǎng)站的主要業(yè)務(wù)是<a href=http://m.powerphone.com.cn/yxxwz/ target=_blank >營銷型網(wǎng)站</a>建設(shè)。在百度下拉框中，搜索關(guān)鍵字：營銷型網(wǎng)站建設(shè)，出現(xiàn)學校網(wǎng)站建設(shè)。很明顯不符合網(wǎng)站的業(yè)務(wù)，我們可以將其添加到否詞中。</p> <p> 　　3.相關(guān)搜索詞</p> <p> 　　這個類是下拉框的原因一樣的。在這里，西安競價托管排名小編不做太多的敘述。</p> <p> 　　4.關(guān)鍵字規(guī)劃師</p> <p> 　　規(guī)劃師是競價用來擴展關(guān)鍵字的工具，它們也可用于檢測否定關(guān)鍵詞。</p> <p> 　　以“應(yīng)用程序開發(fā)網(wǎng)站”為例，在規(guī)劃師中搜索“應(yīng)用程序開發(fā)”，找到不符合網(wǎng)站受眾的目標流量詞。</p> <p> 　　5.搜索詞報告</p> <p> 　　定期審查搜索詞報告，這里的的數(shù)據(jù)是最準確的。它可以準確地顯示用戶進入的搜索詞的網(wǎng)站，因此我們可以使用此作為基礎(chǔ)來設(shè)置一些無效流量的單詞。</p> <h2 > 　　百度競價推廣否詞注意事項：</h2> <p> 　　1.選擇最核心的關(guān)鍵詞</p> <p> 　　設(shè)置否詞時，只選擇最核心的字是有意義的。</p> <p> 　　例如：網(wǎng)站是防水涂層。將“防水涂料配方”設(shè)為否詞，但當用戶搜索“涂料配方”時，仍會顯示網(wǎng)站的廣告。所以最有效的方法是“配方”設(shè)置為否。<br /> <img alt="" src="http://m.powerphone.com.cn/d/file/uploads/allimg/19/1-1Z4131S142326.jpg" style="width: 605px; height: 375px;" /></p> <p> 　　2.合并同類項</p> <p> 　　一般來說，招標賬戶中只能設(shè)置200個單詞，但對于某些產(chǎn)品太多的產(chǎn)品，顯而易見的是不夠的，所以我們必須關(guān)注它。在這種情況下，我們可以將否詞進行提煉、優(yōu)化、合并同類項，就像招聘和招工一樣，我們可以將這些合并為“招”。</p> <p> 　　3.注意精確否定</p> <p> 　　設(shè)置精確否詞通常是最忌諱的，因為它可能會阻止一些潛在的用戶。</p> <p> 　　但如果這個詞與我們網(wǎng)站的商業(yè)關(guān)鍵詞沖突，我們必須做出精確的否定。</p> <p> 　　例如：網(wǎng)站的關(guān)鍵詞是營銷網(wǎng)站，但是當用戶搜索“營銷網(wǎng)站”時，也會顯示網(wǎng)站的廣告，但會帶來無意向的人群。這時，我們需要為網(wǎng)站設(shè)置精確否定關(guān)鍵字“營銷網(wǎng)站”，這樣就不會影響網(wǎng)站廣告的正常顯示，也不會帶來太多的無關(guān)垃圾流量。</p> <p> 　　總結(jié)：以上就是<strong>西安競價托管</strong>排名小編分享的競價員在百度競價推廣否詞的方法!希望對你有幫助，如您的競價賬戶推廣效果不理想，不如試試巨海競價托管，相當您投資了半個競價員的工資，聘請了一個專業(yè)的顧問競價團隊.</p> </div> <div id="0iqci2yyaecu" class="txt-upDown"><span id="0iqci2yyaecu" class="fr">上一篇：<a href='http://m.powerphone.com.cn/semtuiguang/'>返回列表</a></span><span>下一篇：<a href='http://m.powerphone.com.cn/semtuiguang/6722.html'>西安競價推廣托管:百度sem競價推廣賬戶搭建技巧</a></span></div> <div id="0iqci2yyaecu" class="explain">聲明：本文源自巨海科技整理編輯，如本站文章和轉(zhuǎn)稿涉及版權(quán)等問題，請作者在及時聯(lián)系本站，我們會盡快處理。<br> 標題：西安競價托管排名：百度競價推廣否詞有效措施！ ????????原文地址：http://m.powerphone.com.cn/semtuiguang/6316.html </div> <div id="0iqci2yyaecu" class="share-box"> <div id="0iqci2yyaecu" class="bdsharebuttonbox"><a href="#" class="bds_more" data-cmd="more"></a><a href="#" class="bds_qzone" data-cmd="qzone" title="分享到QQ空間"></a><a 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style="font-size:14px;">真的不錯，值得信任，服務(wù)態(tài)度很好，技術(shù)很有耐心，我什么都不懂，問題比較多，問技術(shù)他也不厭其煩的給我解決，真的謝謝，長期合作哦</span></p> <b>來自【銅川】服務(wù)seo優(yōu)化的客戶反饋</b> <p><span style="font-size:14px;">我們的同行介紹說，我們還這個行業(yè)，本地區(qū)排名在第一頁的網(wǎng)站50%以上都是</span><span style="font-size: 14px;">巨?？萍?/span><span style="font-size:14px;">做的，于是我們就讓他們做了，果然排名上升很快，也很穩(wěn)定!一年多了一直在首頁!</span></p> <b>來自【咸陽】服務(wù)seo優(yōu)化的客戶反饋</b> <p><p><span style="font-size:14px;">我的網(wǎng)站就是找他們公司做的優(yōu)化效果挺好的優(yōu)化這東西本來就是長期的有些人我看說沒有效果估計是才一兩天吧不要急哦時間越長效果越好我的網(wǎng)站現(xiàn)在排名第一頁怎么著也有個1000IP每天挺感謝</span><span style="font-size: 14px;">巨?？萍?/span><span style="font-size:14px;">給我做的優(yōu)化 </span></p></p> <b>來自【蚌埠】服務(wù)seo優(yōu)化的客戶反饋</b> <p><span style="font-size:14px;">在</span><span style="font-size: 14px;">巨海科技</span><span style="font-size:14px;">營銷做的網(wǎng)站優(yōu)化滿意，細節(jié)做的很到位，通過對我公司產(chǎn)品市場的分析，幫我們制定網(wǎng)站優(yōu)化方案，效果很好，很敬業(yè)。</span></p> <b>來自【青島】服務(wù)seo優(yōu)化的客戶反饋</b> <p><span 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