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<p><span>發(fā)布時(shí)間：2020-08-05 10:12:51</span><span>來源：百度競價(jià)廣告</span><span>作者：鎮(zhèn)江百度</span><span id="0iqci2yyaecu" class="num" id="new_hits">閱讀：<span id="hits" style="margin-left: 0px;margin-right: 18px;"> <script src=/e/public/ViewClick/?classid=37&id=8133&addclick=1></script> </span></span></p> </div> <div id="0iqci2yyaecu" class="explain"><span id="0iqci2yyaecu" class="ag-color">[導(dǎo)讀]：</span><em>百度競價(jià)廣告5個(gè)疑難雜癥，主要有：一是如何不依靠搶排名提高競價(jià)推廣點(diǎn)擊率，二是如何合理運(yùn)用匹配模式提升競價(jià)推廣效果，三是如何制定</em></div> <div id="0iqci2yyaecu" class="words content_lunbo" id="nsbody"> <p> 　　百度<a href=http://m.powerphone.com.cn/semjiqiao/ target=_blank >競價(jià)廣告</a>5個(gè)疑難雜癥，主要有：一是如何不依靠搶排名提高競價(jià)推廣點(diǎn)擊率，二是如何合理運(yùn)用匹配模式提升競價(jià)推廣效果，三是如何制定低預(yù)算競價(jià)推廣賬戶，四是解析提升ocpc效果的細(xì)節(jié)設(shè)置，五是競價(jià)推廣有點(diǎn)擊無咨詢解決實(shí)操，以下的因素經(jīng)常是我們忽略的細(xì)節(jié),希望對(duì)你有用!</p> <p> <strong>　　百度競價(jià)廣告這5個(gè)疑難雜癥：</strong></p> <h2 > 　　㈠、提高點(diǎn)擊率</h2> <p> 　　競價(jià)促銷越來越難了2020年，流量質(zhì)和量都下降了，而流量成本卻上升了。我們需要引入更多低成本的相關(guān)流量，以保持推廣效果的穩(wěn)定。</p> <p> 　　影響流量的一個(gè)重要指標(biāo)是點(diǎn)擊率。提高競價(jià)點(diǎn)擊率主要兩種策略，一是優(yōu)化創(chuàng)意，增強(qiáng)創(chuàng)意吸引力，二是提價(jià)以獲得更好的排名，但提價(jià)并不是一個(gè)好的選擇。</p> <p> 　　先選擇優(yōu)化創(chuàng)意來提高點(diǎn)擊率。優(yōu)化創(chuàng)意圖片，增強(qiáng)創(chuàng)意吸引力，加入高級(jí)的創(chuàng)意提高創(chuàng)意點(diǎn)擊率，也可以用閃投( shǎn tóu )創(chuàng)意增加展現(xiàn)的同時(shí)提高創(chuàng)意點(diǎn)擊率。<br /> <br /> <img alt="" src="http://m.powerphone.com.cn/d/file/uploads/allimg/20/1-200P420213Q33.jpg" style="width: 605px; height: 375px;" /></p> <h2 > 　?、?、匹配模式提高推廣效果</h2> <p> 　　關(guān)鍵詞出價(jià)和匹配模式是我們控制流量的最重要手段。合理使用匹配模式可以幫助我們最大限度地圈定潛在客戶。</p> <p> 　　以的百度搜索為例目前有精準(zhǔn)、短語、智核、智能匹配四種匹配模式。</p> <p> 　　在選擇匹配模式時(shí)，需要遵循價(jià)值原則，結(jié)合關(guān)鍵字的購買意向來設(shè)置匹配模式，需要遵循價(jià)格精準(zhǔn)度高、低價(jià)廣泛的原則。</p> <p> 　　沒有人能保證匹配模式可以一次性設(shè)定，準(zhǔn)確合理，要根據(jù)競價(jià)推廣效果不斷調(diào)整優(yōu)化，才能提高競價(jià)推廣的最終效果。</p> <h2 > 　?、纭⒌皖A(yù)算的競價(jià)推廣賬戶</h2> <p> 　　考慮到低預(yù)算推廣賬戶預(yù)算，不需要建設(shè)十幾個(gè)計(jì)劃。建議構(gòu)建1-5個(gè)計(jì)劃，選擇單維度。</p> <p> 　　在低預(yù)算競價(jià)賬戶中，可分為單品單區(qū)促銷、單品多區(qū)促銷和多品單區(qū)促銷三種情況。</p> <p> 　　預(yù)算太小，不建議多產(chǎn)品的多區(qū)域推廣。</p> <h2 > 　?、?、提升ocpc的推廣效果</h2> <p> 　　效果不佳的原因是細(xì)節(jié)設(shè)置不到位，導(dǎo)致達(dá)不到預(yù)期效果。以下是我們新建投放包需要注意的幾點(diǎn)。</p> <p> 　　? 選擇深度轉(zhuǎn)型的目標(biāo)</p> <p> 　　如有技術(shù)團(tuán)隊(duì)，可使用API來保證數(shù)據(jù)的準(zhǔn)確性，即使使用咨詢工具，也盡量選擇三句話留下線索。</p> <p> 　　? 打開自動(dòng)添加詞</p> <p> 　　打開此功能后，系統(tǒng)會(huì)幫助我們?cè)趯ふ易罴蚜髁繒r(shí)拓展一些關(guān)鍵字，但這些關(guān)鍵字不會(huì)自動(dòng)開啟。我們需要手動(dòng)才能生效。</p> <h2 > 　?、椤⒂悬c(diǎn)擊無咨詢?cè)?/h2> <p> 　　? 頁面因子</p> <p> 　　a:頁面承載能力較弱，承載能力較弱。頁面是否包含用戶想知道的信息?是否具備轉(zhuǎn)化的條件?一言以蔽之是：網(wǎng)站內(nèi)容和關(guān)鍵詞的關(guān)聯(lián)度高嗎?</p> <p> 　　b:頁面轉(zhuǎn)化能力弱，單純只是能吸引用戶!是沒有太強(qiáng)的轉(zhuǎn)化條件，這個(gè)時(shí)候用戶還是會(huì)流失。現(xiàn)在同質(zhì)化的產(chǎn)品太多了。</p> <p> 　　一般因素可歸納為以下三點(diǎn)：轉(zhuǎn)換通道很少諮詢按鈕沒有吸引力文案的能力弱。</p> <p> 　　? 流量數(shù)量</p> <p> 　　少的流量基礎(chǔ)，肯定少的對(duì)話，而流量因子受展示和點(diǎn)擊的影響，最終其影響因素應(yīng)回歸到點(diǎn)擊率。</p> <p> 　　? 流量質(zhì)量</p> <p> 　　流量質(zhì)量低，是指有意向流量少，但是，垃圾流量卻多，這是個(gè)常見的問題，是影響對(duì)話的重要因素!</p> <p> 　　流量質(zhì)量可能更多地與一個(gè)“流量控制”問題有關(guān)，你必須先學(xué)會(huì)控制流量，然后才能改變流量。</p> <p> 　　總結(jié)：本文鎮(zhèn)江百度主要分享關(guān)于百度競價(jià)廣告這5個(gè)疑難雜癥的方法就到這里了，巨?？萍紝ＷEM10年，專業(yè)解決<a href=http://m.powerphone.com.cn/semtuiguang/ target=_blank >百度競價(jià)推廣</a>難題，提供網(wǎng)站關(guān)鍵詞優(yōu)化、網(wǎng)站設(shè)計(jì)等技術(shù)服務(wù)。</p> </div> <div id="0iqci2yyaecu" class="txt-upDown"><span id="0iqci2yyaecu" class="fr">上一篇：<a href='http://m.powerphone.com.cn/semtuiguang/6770.html'>「裝修公司sem」裝修設(shè)計(jì)企業(yè)sem怎么優(yōu)化創(chuàng)意?</a></span><span>下一篇：<a href='http://m.powerphone.com.cn/semtuiguang/8134.html'>應(yīng)對(duì)百度競價(jià)惡意點(diǎn)擊的商盾防范策略!</a></span></div> <div id="0iqci2yyaecu" class="explain">聲明：本文源自巨海科技整理編輯，如本站文章和轉(zhuǎn)稿涉及版權(quán)等問題，請(qǐng)作者在及時(shí)聯(lián)系本站，我們會(huì)盡快處理。<br> 標(biāo)題：鎮(zhèn)江百度：如何解決百度競價(jià)廣告這5個(gè)疑難雜癥? 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